With the global crisis, you can’t just assume the ‘wait-and-see’ approach. Only the biggest players can afford to wait; but they are usually the ones who act, and not wait. Some SMEs have already rebounded, but for others this is happening too slowly or their market has changed so much that it doesn’t bode well for the future. Business coaches tend to say that the crisis is an opportunity to change and develop. Taking the business online or launching a new sales channel may be a big chance for many SMEs. Where to start? How to do that safely, at low entry costs, and win against time?